Whether you’re a brand manager brainstorming for ways to automate your social media strategy, an online worker who wants to keep their online presence felt, or if you just want to keep your social media profiles updated but you only have a few hours, even just minutes to spare in a week, to give to this pursuit, social media management apps might help you get this task done. With social media management apps to assist you, you get to get your job done, or you get to tame this pursuit and keep it out of the way.
The Average Juan may think that Facebook, Twitter, and LinkedIn should be used as they feel like it. Au contraire. These could be leveraged further, and even used to the benefit of one’s career, when used strategically and regularly. Regular updates keep your profile in the public eye, so if you’re hustling for a better job, or more clients, you would do well to keep your social media profiles humming.
Here are our tips on how to make your social media profiles strategically filled with great content:
Build your social media “campaign” on the image you want to project. Angling to be a Tech expert? Then post about bleeding-edge updates on the tech industry. Working on carving a market for your baked goods hobby? Then post the best pics of your baking undertakings. If you want to share your recipes, too, you should go ahead and do so. The content that you should have on the social networks that you choose should be all about your niche.
While you may say that this is a given, it’s funny how some small business owners make the mistake of asking their social media managers to post unrelated content. There are stories of social media managers facepalming because their clients ask them to post funny pictures of bears on a social media profile for fashion. While you can definitely post interesting or funny content on your social media, the good majority of your content should be all about your product, service, or niche.
Use a mix of images and text. The data differs. In the past, there are articles that pointed out that text posts on one’s social media feed get more engagement and interaction. However, more recent data state that image posts are the types of posts that draw more responses from one’s followers. While these statistics will definitely change as trends, technology and human behavior change, monitor your profiles closely and see which ones actually get more responses. This way, you can work out a balanced ratio of content to post.
It would help if you devised your own metrics system, like an excel worksheet of the likes and comment on your posts, and an indicator of what type of post it is. This way, you would be able to track and clearly see which posts are more effective, and make more of them.
- Read up on stats and trends, but also monitor, measure and use the data that you glean from your own page, specifically. As we mentioned in the previous point, your own stats matter more than the industry’s stats. So while you can use the data, trends and tips from social media management sites, use your data more, and rely on the trends on your page more often than the general data and stats.
- Streamline the social media channels to use. If you find that your target market is mainly on Instagram and Facebook, then there’s no need to be active on Twitter, or, say, Plurk. You may start testing the waters by opening social media accounts on all the networks that interest you, then streamline as you figure out the more effective social networks for your niche. Streamlining helps you focus, as well as conserve your energies, making your branding and marketing more efficient and more effective.
- Separate the personal life from the marketed life. Yes! Have a social network that you use EXCLUSIVELY for friends and for people who are SUPER CLOSE to you. Then either create a Facebook Page for your product, or services, and manage your offerings from there. If you need to create a Facebook Account exclusively for the business/public side of your life, do so. It’s wiser to keep your personal social media accounts closed to only the people you know in real life, and truly trust with your personal details. This way, you get protected from whatever issues that may arise.
Use these social media management software to automate your content dissemination:
- Buffer. Buffer is very simple and straightforward to use and can handle Twitter, Facebook, LinkedIn, Google+, and even app.net.
- Hootsuite. Hootsuite has been around for a while, and a lot of the more experienced social media managers are rather familiar with it. It lets you manage and pre-schedule posts for Twitter, Facebook, Google+, LinkedIn, FourSquare, WordPress and mixi accounts.
- Latergramme. One of the social networks that is rather stingy with its API is Instagram. Not a single third-party app can create new posts for Instagram, but this one lets you pre-schedule the posts you want to make, notify you when you’ve scheduled the post, and you can then manually post the content to Instagram. It doesn’t 100% automate the process, but it does help speed up your Instagram posting just a little bit.
- TweetDeck. If you need to manage multiple Twitter accounts at once, this is a great desktop app to use.
- Drip. Not a lot of people know about this up and coming new social media management software. It promises to be easier to use than either Buffer and Hootsuite, and it even has a whole social network within itself. It’s a promising app that you should check out.
Getting your name out there is essential to making sure that you have a steady stream of customers for your services or your products. Leverage the power of the world’s biggest free advertising platform by being more strategic, purposeful and deliberate with how you use social media, today.